WHAT IS ADGREEN?
AdGreen exists to support the advertising industry’s transition to environmentally sustainable production methods; working in collaboration with trade bodies and other industry organisations to accelerate the adoption of best practice.
AdGreen currently runs unfunded although it receives strategic support from the APA, and provides the advertising production industry with expertise and opportunities to take action on environmental sustainability. AdGreen’s vision is for all UK advertising content to reflect sustainable living and be made in a way that benefits both people and planet, delivered against the following objectives:
-> To reduce the environmental impact of the production process
JO COOMBES - FOUNDER
Jo has been in the industry over 10 years. Frustrated by what she was seeing on set as a freelance production manager: masses of waste, catering on polystyrene plates, and whole set builds being skipped; she decided to do something about it. After contacting the team at BAFTA's albert, Jo created the AdGreen website and began filling it with tips and resources that had been tested on her own shoots. Since starting in 2014, the project has grown and Jo now collaborates with the albert team on events, as well as the APA and IPA to provide training. As of 2018, Jo is Head of Production at LS Productions, and is based in Edinburgh. She continues to advise various productions on how to reduce the impact of their shoots, and helps suppliers improve their offerings too.
“It was either try and do something about the crazy amounts of waste and emissions, or leave the industry and try something else."
ALESIA DUFF-FARRIER - MEMBER SERVICES AT THE APA
The APA works to improve services for members of the advertising production community and have helped bring the initiative to the attention of their members since 2014. Sustainability has been on the curriculum of the annual Masterclass for the past 4 years and their support in promoting our other events is invaluable. They are also working on ways to help new and current members get involved, and widening AdGreen's impact by liaising with the IPA and ISBA. Alesia coordinates services for their members, including helping them to embed sustainability within their production processes by educating them about what AdGreen can offer.
"AdGreen is exactly what this industry needs. So many campaigns produced are based around the awareness and telling the story of various issues within the world, however whilst creating these commercials we are leaving a path of destruction in terms of waste and emissions- which means the system is massively flawed. AdGreen is finally changing the way we think in this industry and our methods in doing so. If we continue with this environmental awareness and practice we can achieve great things, not just on set but throughout everyday life."
DAISY ROBERTS - PRODUCTION TEAM TESTER
As well as being co-head honcho of Facebook’s Production Support Group, production manager Daisy is also an eco-warrior at heart. She tests out many of Jo’s green ideas on her shoots, and helps decide what needs a bit more development, and what’s ready to be encouraged amongst the production community.
"We need to start taking responsibility for our own actions in terms of sustainability, surely anyone can see that the world is a finite resource! I am doing what I can, and so can every other crew member by making small changes like remembering to bring a water bottle each day or by putting their rubbish in the correct bins. I’d like to think we all recycle easily at home for example, so why does that go out of the window when we are on set? If we all work together we can make a huge difference!"
POPPY SHAFTO - PRODUCTION TEAM TESTER
Poppy is a freelance Production Assistant who has been in the industry since 2010. Like Daisy she is also testing green production ideas and is committed ensuring that every attempt is made to bring at least one of the Five Easy Things to every shoot.
"I'm so thrilled to be a part of Team AdGreen, a group so committed to changing the views and practises of a rather wasteful industry. Working with AdGreen has give me the confidence to take a firm stance on reducing waste and changing attitudes - recently I eliminated ALL plastic bottles on my last shoot! Now I'm doing all I can to spread the word..."
FRANKIE SINGLER - HEAD OF AGENCY PARTNERSHIPS & PR
Film fanatic, nature lover and AdGreen cheerleader, Frankie is the liaison between production, agency and client. She has worked in Sales, Marketing and PR for almost 10 years, collaborating with agencies, representing directors and marketing both production and media companies. Frankie has been instrumental in gathering agency opinion on AdGreen and helping to build a community of green champions at that level. She has also been developing press relationships to promote AdGreen to the wider industry.
"Most people are eager to find greener solutions, they just don't know where to start. I'm convinced that by uniting Adland’s disparate entities through AdGreen, we can drive the behavioural change that is needed to improve sustainability in all work practices, both in advertising and beyond."
RACHEL SMY - AGENCY LIASON
With over 20 years experience both in production and in her current role as Ogilvy's Environmental Manager, Rachel knows the challenges we face. She has a deep understanding of the environmental aspects of our activities as well as the business requirements and works tirelessly to ensure the two go hand in hand. Rachel is working with Ogilvy's TV department to road test ways of increasing discussion around sustainability between production and agencies.
"At last! We've needed a production platform like Adgreen's for a long time. Through AdGreen, both agencies and production companies can work together to create awareness, promote sustainable productions and collectively reduce our environmental impact."
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