HOW TO ADD GREEN TO YOUR SHOOT
With many of our advertising agencies and clients becoming more focused on conserving carbon and saving money by acting more sustainably, it’s only right that we follow suit. The website has many tools and resources to help you get started, which are detailed below.
GET INSPIRED BY OTHERS
AdGreen is building a library of case studies written by production staff. Showcasing what can be done on both studio and location shoots, these will be a good starting point if you’re new to green production.
USE THE RESOURCES
Need tips on going paperless? Want some decent signs for your recycling bins? Gonna have some food to donate? This is the place for you. You’ll also find copy and paste text including questions for your caterer and studio, and points to add to your call sheet.
Acting more sustainably can be a bit daunting, and there are many questions that come up time and again. Will it cost more? Can I reuse drives? What do I need to print for insurance purposes? This is where you’ll find all the answers.
KEY POINTS THAT WILL HELP YOU GET BETTER RESULTS
Take time to go through everything the AdGreen website has to offer
Use the office and shoot checklists to give you a framework of what can be achieved, and involve any full time and freelance employees
Start working with the checklist and resources as early as you can on each shoot, ideally whilst bidding if large art department is involved
Share the responsibility by using the resources to communicate your plans to suppliers and crew, as well as cast, agency and client
If you're implementing something new, you’ll need to keep reminding everyone until it becomes habit - use the AdGreen signs and other resources to help you
If you meet resistance, be it from suppliers, crew, cast, agency or client, it helps to explain why you are doing things a certain way - few people argue with saving the planet!
If there’s something that could be improved, a question that desperately needs answering, or an experience you’d like to share, don’t hesitate to get in touch: firstname.lastname@example.org