A couple of weeks ago Jo Coombes joined Green Element founder Will Richardson to chat through the current sustainable production state of affairs. You can listen to it here on the Green Element website, or on Spotify.
Jo Coombes is the founder Ad Green which is supporting the advertising industry’s transition to environmentally sustainable production methods; working in collaboration with trade bodies and other industry organisations to accelerate the adoption of best practice.
Highlights in this episode:
Making production sets more sustainable
Reducing production waste
Challenge of lack of benchmark and measure
Jo Coombes career in advertising
Working with brands, agencies and production companies
Why #greenproduction can’t be left with showrunners