RESOURCES

HOW TO REDUCE EMISSIONS FROM THE PRODUCTION OF ADVERTISING

We're working to get the carbon calculator ready - sign up to our newsletter for updates - and in the meantime, use the resources below to reduce the impact of the three key areas: travel, energy and waste. Reducing emissions from production is one of five recommendations from the Advertising Association's Ad Net Zero report. You can learn more about the wider industry strategy here.

KEY THINGS TO THINK ABOUT
We know from albert's data that efforts to reduce carbon emissions need to be focussed in 3 key areas: travel, energy and then waste.

PLANNING & CREATIVE
Are air travel emissions baked into the script due to locations or casting?
Think local, seasonal
Can you incorporate sustainable behaviour on screen?

TRAVEL
Travel method (trains then planes)
No. of travellers, class
Distance to travel
Local crew
Electric vehicles
Remote monitoring

ENERGY
Power spaces with renewable energy
Reduce your power needs (LED lighting)

WASTE
Reduce, reuse, and then recycle
Think about how sets are built - could they be CGI?
Avoid single use

USEFUL RESOURCES AND LINKS