AdGreen exists to support the advertising industry’s transition to environmentally sustainable production methods; working in collaboration with trade bodies and other industry organisations to accelerate the adoption of best practice. Whether you’ve been directed to our Sustainable Production Agreement by the agency or not, it's here to help you make a commitment to what can be achieved on your shoot, and to start a conversation between agency and production company.

It should be completed as early as possible on every production, ideally during bid stage by the bidding producer so that any additional costs and ideas can factored in. This way agencies and production companies can work collaboratively on sustainability from the start, and full buy in from heads of department can also be attained. Upon completion, a copy will be sent to the person completing, the production company's head of production, the agency producer, and also to AdGreen, to help us monitor and support what's being pledged by productions.


Most checkpoints relate to our Five Easy Things idea. These amount to reducing waste and energy use (and therefore carbon emissions) by reducing consumption of new materials such as plastic bottles and paper, reusing things like drives as well as hiring costumes and props, rehoming leftover food, sets and other materials, and then recycling or composting what’s leftover. If you’re new to AdGreen, the How to Add Green to Your Shoot page gives you an overview of the resources available, as well as tips on making new habits as successful as possible amongst your crew and other shoot attendees. There are also links throughout the checkpoints - these will open in new tabs so that you don't lose the information you've input.

We encourage this form to be completed at bid stage, allowing for discussion about any budget factors as early as possible. However we have found that costs involved with changing habits in line with the Five Easy Things are usually minimal (in fact not printing so much will actually save money). If there are script considerations that will incur additional costs in order to reduce carbon (such as procurement of sustainable alternatives to traditional set building materials, train fares instead of air fares, flight offsetting), please include these costs in your budget and highlight them in your bid letter so that the agency can discuss with their cost controller if necessary. Please also make sure the following lines are in your budget template as standard (whether you need to include an amount for them or not):

- >  SECTION A/B (Pre-Production): Shoot offsetting in general (use this site as a guide for what to allow)
- >  SECTION H (Art Dept) or SECTION I (Studio): Sustainable construction materials
- >  SECTION H (Art Dept): Sustainable set breakdown
- >  SECTION H (Art Dept): Home Economist waste composting
- >  SECTION I (Studio) & SECTION J (Location): Recycling & composting of shoot waste
- >  SECTION J (Location): Location protection
- >  SECTION J (Travel): Train fares
- >  SECTION J (Travel): Flight offsetting (allowing 3-5% of the total flight budget is usually adequate but you can use this site for reference N.B. it’s in EUR)

Note that for UK shoots, if any heads of department currently residing abroad are being considered for the project, the carbon incurred by their travel should be offset at the production company's cost here.

Once you've completed the agreement and a copy is received via email, you should forward it to your production team, as well as heads of department and suppliers - they should all be aware of what's been agreed. You can also direct crew to the What Can I Do page for a breakdown of ideas by department, and use our template text to communicate with the studio and caterer. We also have sample text for your call sheet which you can adjust based on what you're doing on your shoot, plus an AdGreen logo - find them here. If you're implementing something new, you’ll need to keep reminding everyone until it becomes habit - use the AdGreen signs and other resources to help you communicate during pre-production and on set. Often it can help to explain why you're doing something differently, if you meet resistance.